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Sorting Dilemma on Praktiker’s Website: A User’s Quest for Result Sorting Options

Dec 2, 2023 | User Experience Case

Issue

The sorting selection feature is only available for menu-driven pages. If a user performs a search, they do not have the option to sort the results using the upper right selector in the displayed search results.

User experience for websites

What about websites? User experience in web design and why it is so important.

Web design plays a crucial role in enhancing user experience, especially considering the increasing trend of companies interacting with clients through websites or apps. Users often complete their entire customer journey online, making web design a vital component of overall user experience. Therefore, dedicating resources to effective web design is essential.

Best Practices in Website User Experience:

Several aspects contribute to a positive website user experience, with the top five best practices being:

  • Fast and Logical Navigation:
    Ensure that navigation through the site is quick and logical, as users prefer a seamless experience without delays or confusion. Identify and fix any broken links.
  • Frequent Content Updates:
    Regularly update website content to avoid presenting users with outdated information, as outdated content can negatively impact user trust and satisfaction.
  • Mobile Optimization:
    Mandatory mobile optimization is necessary, given the rapid transition from desktop to mobile usage. Websites need to adapt to various devices to cater to a diverse user base.
  • Use of Images:
    Incorporate images into the design, as text-only websites can be uninteresting and ineffective in engaging users. Visual elements enhance the overall user experience.
  • Testing:
    Regularly test the website using methods such as A/B testing or heat maps to identify areas for improvement. Keeping the user and their needs at the core of testing efforts is crucial.

Missed Aspects in this UX Case:

The testing phase did not adequately consider the user’s perspective. Instead of attributing issues to bugs or developer faults, the emphasis should be on thorough testing from the user’s standpoint. In the case of Praktiker’s Greek website, there is room for improvement in user experience, and the WEDEVA team will communicate this brief report to the website’s stakeholders.


Postscript: Screenshots are saved in paste.pics website for 6 months since the last viewing

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